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Innovating for a new direction

The ambitious road to automotive excellence

The energy at GM is contagious. We’re driven by our immense passion, as we constantly seek out challenges and identify new opportunities. We work hard to connect with our customers and earn their loyalty for life.

We’re creating a culture where everyone feels valued and our talent has the freedom, and opportunity to grow, learn, and evolve as professionals. The practices at GM are principled and consistent, where bold contributions are recognized and acknowledged.

Our people push the limits of automotive capabilities by creating vehicles with engaging performance, easy-to-use technology and impressive fuel economy. We approach innovations through the lens of our customers as we try to solve for unmet needs and invent solutions that create a stronger bond between the driver and their vehicle.

Our Goals

  • Move faster and push ourselves to achieve continued success
  • Lead in advanced technologies and quality in creating the world's best vehicles
  • Entrust team members with responsibility and accountability
  • Create positive, lasting relationships with customers, dealers, communities, union partners and suppliers to drive our operating success

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GM is built on drive, inspiration, and grit. It’s the pride in our heritage and our vision of the future that propels us to reengineer the automotive industry.

The Speed of Innovation

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The future of the automotive industry begins here. Keep up with the best GM has to offer and check out FastLane. You’ll hear the latest product news, employee stories, and see how our work is creating a world powered by GM. Learn more