The primary responsibility of GM’s Portfolio Planning team is to define and shape the future vehicle and powertrain portfolios for General Motor’s globally. Working collaboratively with Design, Marketing, Engineering, Manufacturing and Finance, we create plans for products that delight our customers, deliver strong financial returns, and meet or exceed all regulatory requirements. This is done with a combination of regionally-focused teams located in many countries around the world to ensure deep and “close to the market” knowledge together with a global integration team to best optimize GM’s development resources and capacity plans.

This staff provides the necessary analysis and support to make key strategic decisions in the area of long-term vehicle forecasting in all regions of the globe.

The Global Product Research function is responsible for conducting all market research in support of GM's goal to infuse deep customer understanding into its brand and product development activities. Research conducted by the group for the U.S. divisional brands and channels include advertising, sponsorships and incentive research, along with segmentation and overall marketing strategy including consumer clinics that support GM's global vehicle development process. The market research professionals on the staff are responsible for all phases of study execution, starting with study design, and finishing with the development of the final report and communication to the internal clients. The research conducted by the group is executed through both traditional clinics/focus groups and through more innovative methods, including the use of online communities.