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Power GM – One Customer at a Time
Expanding global growth, our goal is to build a brand loyalty with our customers that will last a lifetime. GM is developing new markets and expanding our territory. Every communication is critical. Our team strategically manages advertising and marketing plans to deliver on sales and retention targets. Leveraging the technology and energy of GM to engage our customers and enhance our market share.
Learn More About Sales, Marketing, Customer Care & Aftersales
Advertising and Marketing
The Advertising and Marketing team supports the GSSM function by bringing GM's Go-to-Market strategy to life through different forms of advertisements and media. By creating awareness of GM products to consumers, the Advertising and Marketing team brings the excitement of GM directly to our customers.
Customer Relationship Management
Successful companies excel at keeping their current customers while extracting new business from competitors and emerging markets. The Customer Relationship Management Team tracks customers, both sales and service, and keeps them informed of GM promotions and products throughout their ownership experience.
Each Division (Chevrolet, Buick, GMC, Cadillac, Opel, Vauxhall, Holden, Baojun, Wuling, and Jiefang) is responsible for ensuring that brands are clearly defined within the GM Portfolio. This includes conveying a comprehensive Go-to-Market strategy, which defines our marketing, distribution, and promotional plans.
Our teams work closely with dealers to increase the value of each franchise with a focus on building traffic and sales, as well as customer retention and enthusiasm.
Fleet and Commercial
Fleet and Commercial buyers have special vehicle requirements that must be understood by Marketing in the vehicle development process. We go head-to-head with our competition to show customers that GM understands and meets customers' needs better than anyone.
Industry Dealer Affairs
We work to strengthen our dealer network by striving to have the right number of dealers in the best locations in the U.S. We attract entrepreneurial capital, administer our contracts with dealers, and establish policies that respond to the needs of GM, dealers, and customers in an ever-changing marketplace.
International Product Center
We are responsible for growing the international sales of North American manufactured vehicles. Our Marketing, Engineering, and Distribution teams work in the International Product Center to ensure high-quality North American vehicles are available for export to international markets.
Our team manages the receipt of approximately 5 million new vehicle orders destined for both the North American and global markets. The team's goal is to engage GM customers and dealers with the right portfolio of vehicles, ensuring successful GM dealers that exceed customers' expectations.
We work with our divisions, dealers, and field teams to construct effective marketing plans and promotions. These include developing incentives, customer retention programs, and retail sales events, then recommending future actions to the leadership teams.
Sales and Marketing Support
Our team plans and executes promotions at the retail level. They make product training, auto shows, dealer events, and recognition and diversity marketing reality.
Customer Care & Aftersales
We are charged with making sure that the parts for services and repairs for every GM vehicle sold in North America are available when they are needed. CCA provides these parts through our two well-known brands: Genuine GM Parts and ACDelco.
Our team defines the divisional brand positioning, target markets, and our customers' needs. We work closely with Product Planning, Design, Engineering, Safety, R&D, and Vehicle Line executives to translate the divisional brand positioning into the desired product attributes, which results in improved vehicles in the marketplace.
A key conduit between our dealer partners and customers, our team is innovating in the digital and media space like no one else. Passionate for connecting the world with superior vehicles, our team is critical to improving customer satisfaction. We are developing marketing, advertising, and sales promotions, while leveraging our digital properties to bring personalized experiences throughout the world.
Learning from each other and building a network of support across our global force. With a focus on implementing best practices, our team coordinates communications while we accelerate toward our goals, together. Working with our fleet sales and field force, your strategic insight is the force behind our sales targets. Our teams are looking forward, pushing to deliver the next big moment at GM to the world.
The global reach of GM allows you to develop your talents and abilities like nowhere else. With programs like GM Jumpstart, you’ll have the chance to make connections across our system. Fostering your growth and development, while introducing you to new opportunities. Sharpen your skills and take your career to the next level with GM Learning, our leadership program, which is currently associated with 14 different colleges. Our careers will challenge you for a lifetime – get ready.