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Chevrolet in Europe
In Europe, Chevrolet’s operations include its European headquarters in Zurich, Switzerland, about 25 national sales companies and offices as well as 2,500 sales and service outlets. Chevrolet Europe is a lean and dynamic marketing, sales and distribution company for Chevrolet cars and SUVs, it employs about 750 people.
Chevrolet has great potential for further growth in Western and Central Europe because it offers one of the freshest model line-ups in the industry, it is entering new segments with new models and powertrains, it meets European customers’ needs, including 5-Star safety ratings in EuroNCAP tests and last but not least because of its unique position as an American brand with legendary heritage.
The spirit of optimism and opportunity and the passion for driving combined with our focus on expressive design and the essential details, are what connects our brand to customers around the world. The European Chevrolet line-up includes the Spark city car, the small Aveo sedan and hatchback, the compact Cruze, hatchback and station wagon, the Orlando family van, the Captiva SUV, the Malibu mid-sized sedan, the legendary Camaro and Corvette sports cars and the extended-range Volt electric car. In 2013, Chevrolet launched the all-new Trax small SUV and the all new Corvette Stingray.
Chevrolet is General Motors’ largest global brand with annual sales of almost five million vehicles in more than 140 countries. It is the fourth biggest global car brand in terms of sales and also one of the fastest growing brands in the world. Chevrolet cars combine bold design, performance, innovation and practicality. They provide outstanding value for money. Established in the U.S. by Swiss émigré Louis Chevrolet in 1911, the brand celebrated its centenary in 2011. The brand was re-launched in Europe in 2005. It is represented with a total of 2,500 sales and service outlets in Western and Central Europe. Chevrolet cars are designed and developed in the U.S.A., South Korea, Germany, Brazil and Australia.
In Europe, Chevrolet offers students of applied art schools the opportunity to demonstrate their abilities in its annual Young Creative Chevrolet contest. More information on Chevrolet can be found at www.chevroleteurope.com.
Chevrolet Europe GmbH | Stelzenstrasse 4 | CH-8152 Glattpark | Switzerland | Phone: +41 44 828 2900
Chevrolet Southeast Europe
Hungary, Czech Republic, Slovakia, Romania, Bulgaria, Estonia, Lithuania, Latvia, Serbia, Macedonia, Albania, Montenegro, Croatia, Slovenia, Bosnia
At A Glance
Headquarters: Zurich, Switzerland, 110 employees representing 30 nationalities
National Sales Offices in 25 countries
2,500 Sales and Service Outlets
2012: Sold 194,647 cars and SUVs in Western and Central Europe, market share of 1.28 percent
2012: Sold 541,800 cars and SUVs in total Europe (including Russia, Ukraine, CIS markets, Uzbekistan), market share of 2.9 percent
Number of employees in Europe: 750