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Vauxhall in the UK
Where we are today.
Vauxhall is leading from the front foot of the automotive industry. The recent announcement that it is to be core sponsor of the UK Football Association’s Home Nations teams has concluded an exciting two years in which the company has launched a wide variety of eye-catching customer incentives to accompany its highly-regarded product lines.
Most importantly, in August 2010 Vauxhall was the first car company to offer a Lifetime Warranty with its new cars, a groundbreaking initiative that has now been extended to its used models sold through Network Q.
Since the Insignia model went on sale early in 2009, it has dominated the popular mid-size class, its premium styling and forward-thinking technology helping it win the coveted European Car of the Year award.
In other sectors, models such as the recently facelifted Corsa and British-built Astra, figure continuously in the UK’s top ten most popular new cars, while generating a succession of new and interesting derivatives.
Vauxhall’s low-emissions ecoFLEX range has been expanded and now covers almost all car lines, with a total of eight models alone achieving less than 100g/km, and many others scoring less than 120g/km, providing customers with reduced fuel bills and tax-breaks for company car drivers. The crowning glory in Vauxhall’s green strategy will be the revolutionary Ampera Extended-Range Electric Vehicle, which provides real-world usability and will launch later this year and appear in UK showrooms early in 2012.
Three models will dominate Vauxhall’s launch schedule in 2011. In February, the new Antara will reach UK showrooms, offering generously-equipped SUV motoring for under £20,000 — a highly competitive price in this rapidly growing sector. In addition, the new Zafira will be launched this year and the three-door Astra — shown in concept at last year’s Paris show — is also likely to make an appearance in the UK press, bolstering Vauxhall’s sporting credentials still further.
Founded in 1903, Vauxhall is the UK’s oldest automotive brand. In 1905, the company moved to Luton from London and rapidly established itself as a manufacturer of quality motor cars. General Motors bought Vauxhall in 1925 — the first of GM’s overseas acquisitions — and a long line of memorable cars followed, such as the Cadet, Light Six, Big Six and 10-Four, all of which saw Vauxhall safely through the Second World War.
Today, Vauxhall’s modern assembly plant at Ellesmere Port can produce more than 180,000 cars and vans a year, including the Astra 5-door hatch, the Astra Sports Tourer and the Astravan. GM Manufacturing in Luton, which builds the Vivaro model, as well as derivatives for Renault and Nissan, is the UK’s largest manufacturer of commercial vehicles.
Corporate Office: Griffin House Osborne Road Luton, Bedfordshire LU1 3YT Tel.: 01582 721122Fax.: 01582 427400.